Case study · Abu Dhabi · October 2026
A live flower activation for a German luxury car launch
A German luxury car launch at a five-star Abu Dhabi venue, October 2026: a branded flower cart, tulip bouquets wrapped live for guests and a 1969 classic car on display. Planned and delivered in six days.
6 days
from enquiry to event
105
tulip bouquets wrapped live
1969
classic car on static display
1
team for cart, flowers, florist and car
The brief
The event agency behind the launch found us through a web search and sent an enquiry. They wanted a live flower activation as part of the guest experience: something guests could watch being made and take home, dressed entirely in the brand’s colours.
How it ran on the day
Our team delivered, set up and later collected everything, so the agency had one supplier for the cart, the flowers, the florist and the car.
The florist wrapped each bouquet by hand at the cart, so every guest left with flowers made in front of them, in packaging that carried the brand.
What we built
- A branded flower cart: a wooden cart finished for the launch in the brand’s colour, with a matte stone finish, the brand’s pattern and wordmark, and branded cream display buckets.
- A live flower activation: a florist in a branded cream leather apron, wrapping white tulip bouquets for guests at the cart.
- 105 white tulip hand bouquets in branded cream paper cones.
- A 1969 classic coupe on static display, brought from Sharjah to Abu Dhabi by flatbed and set among white flower arrangements.
- Samples and branded mock-ups, delivered to the agency for approval before the event.
From the activation
Detail images from the event, re-lit for this page. Brand marks, signage, number plates and faces have been removed.
On Stagepact
How this event runs as a Stagepact plan
Each line becomes a scope with its own party, date, photo proof and share of the money. Each is paid when it is accepted, and a question on one scope does not hold up the others.
| Scope | Party | Proof |
|---|---|---|
| Samples and branded mock-ups | Florist | Photos of samples, approved by the agency |
| Cart build and branding | Florist | Photos of the finished cart |
| 105 tulip bouquets and packaging | Florist | Photos of flowers and packaging |
| Live wrapping on the day | Florist | Photos at the cart |
| Flatbed, Sharjah to Abu Dhabi and back | Logistics | Photos at loading and arrival |
| Classic car display | Car owner | Photos of the car in place |